Kreofino
Creative Direction, Installation & Experiential Design
Welcome to KREOFINO — a multidisciplinary creative practice created by Jorge Morfin and rooted in immersive storytelling, transformation, and experiential design.
Inspired by the words “creative” and “fino” — Spanish for “fine” — KREOFINO was created as a space to explore environments through art, material, installation, and emotion. Blending sculptural floral work, mixed media, and spatial design, the work explores the intersection of atmosphere, culture, and human connection through immersive experiences.
At its core, KREOFINO is about thoughtful curation, emotional connection, and pushing beyond traditional expectations of design.
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Custom sculptural installation for Rihanna featuring a 9-foot snowman finished in black diamond dust with satin detailing. Concept and production.
Projects
Design and Production for a Community memorial installation featuring 120 digitally painted portraits honoring victims of police brutality through large-scale environmental transformation and public storytelling. Concept and production.
Production for private event in Cannes, France
Alexander Wang custom boxwood topiary installation. Production and installation.
Vueve Clicquot Polo Classic. Styling and production.
Giorgio Armanai perfume launch. Design and production planning.
About Me
After beginning my career in media, I realized I was most drawn to creating things people could physically step into, experience, and emotionally connect with. With a background in interior design and retail window installations, I eventually found my way into the world of event and experiential design.
Over time, my work evolved beyond traditional floral design into a more immersive spatial practice rooted in atmosphere, transformation, cultural texture, and experiential storytelling. Alongside the creative process, I have led the production and execution of large-scale experiential environments, managing budgets, coordinating vendors and fabrication teams, overseeing installations, and ensuring each project maintains the integrity of the original creative vision from concept through completion.
What continues to excite me most is creating environments that people can physically feel — spaces shaped through atmosphere, texture, culture, and human connection that leave a lasting impression long after the experience ends.
"live simply, bloom wildly"
Reimagined holiday entrance installation for The Ritz-Carlton New York, NoMad. Concept and production.
